We are all guilty of judging a book by its cover. The truth of the matter is that we ALL do this, but the frustrating thing is that your target audience will never actually tell you this.
Most of our clients come to us with an all too familiar dilemma. They are experts in their field, standing head and shoulders above their competitors, meeting a lot of ideal clients or driving a ton of traffic to their website but they just weren’t converting these into customers. This often led to price drops and working with less than ideal clients. Not great.
As branding and design specialists we work with our clients on their visual identity so that they have a strong brand beginning with a powerful logo design, that represents them professionally and sets them apart from the crowd.
So let’s get real for a moment.
How many potential customers do you think you’ve lost to your competitors as they’ve been turned off by the ‘cover’?
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