Gray Matters

Work.Life 33 Foley Street

Contact Name: Sara-Jane Davies

Category: Business Development

Business Description

3 challenges we help solve… 
1. Create a compelling agency brand positioning 
2. Design a new business strategy to generate consistent quality leads 
3. Plug any skill gaps with specialists to help execute your strategy 

 How we do it… 
• Help you discover your brand purpose and determine a vision 
• Align your leadership and internal culture 
• Build new business and marketing strategies to help you grow
• Implement new systems, processes and KPIs to track your growth 
• Provide hands-on support and mentoring through a team of experts The key to effective sales is honesty.


Agency Masterclass– Create a solid New Biz & Marketing Strategy+Consultancy

Are you the ‘best kept secret’ but want to be more well-known?

Struggling for a consistent pipeline and want more quality leads?

Tried all different approaches to new business but lacking focus and direction?

Well look no further… we're here to empower you and make you more self-sufficient regardless of your size and budget. Our Gray Matters New Business Bods will provide you with guidance, structure and practical advice on how to achieve agency growth by building a comprehensive new business strategy that raises brand awareness and fills pipelines.

This is a 4-hour training session, plus you'll get 2 hours of consultancy time afterwards to help you implement what you learn on the day.

This Masterclass aims to teach you how to move from chase to attract and win better quality and more suited clients. We'll talk you through tactics to improve inbound, outbound, referrals, organic growth and pitch conversion. You’ll build your own sales funnels to give you the all-important key metrics for you to be focusing on to achieve your commercial objectives. And importantly, we’ll show you how to link marketing and sales to get the most out of content, events, and PR.

We’ll look at the pros and cons of different approaches to new business and how to make the most of your existing resources. Templates, tools and best practice documents will be provided to help you start making practical changes immediately and the session will be as interactive as possible. 

This workshop will be facilitated by Adam Graham, Founder and MD of Gray Matters who has 15 years agency new business experience for global networks Omnicom and Dentsu Aegis as well as hundreds of small to medium sized agencies.

Who should attend?

·         Business owners / Founders / Managing Directors of Agencies or high-level business development people who want to grow their agency and require a robust strategy to do so.

·         Independent agencies sized 2-100 people

·         People who are brave, honest, straightalking, empathetic, authentic and willing to be vulnerable 

For more information, please contact or sign up HERE.

15% off promocode: SORTMEOUT 


“I wanted to drop a note of thanks for everything you’ve done for us. I know we’ll work more together, but this first hard push has been hugely beneficial to us all. I genuinely appreciate your time and effort to help sharpen who we are. You have a good thing going and a brilliant approach. Let’s grab beers to sign off this great phase of work.” 

"I definitely recommend working with Gray Matters. We've been working with Adam on our new business strategy and he's full of useful, practical advice. Very down-to-earth and with a lot of big agency sales experience that's really useful for us. The value we get from both the general branding and messaging work, plus specific help on individual pitches and lead-gen is well worth the money. I highly recommend them!"

Starts: 14/05/2019

Expires: 24/06/2019

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